SRAM Red eTap

I mean, this looks awesome. I'm a SRAM guy so of course I'm going to like it, but still. When Shimano came out with their Di2 I wasn't tempted even a little. This just looks so good, Can't wait to see how it looks in person, can't wait to test it out, can't wait to figure out some way to get it on the cheap. It is $2,758 after all. That's not cheap.